The€10kMacBook

Slush Helsinki · Nov 18–19

Starts in

Your brandMy MacBookDestination: Slush

I'm selling the back of my MacBook as 12 ad spots, €10,000 for the whole lid. At €2,500 in sales, it comes with me to Slush Helsinki.

12 spots from €500 to €2,500

Midnight MacBook Air M4 lid, split into 12 sponsorship spots

Tap an open spot to go straight to checkout

How it works

  1. 01

    Pick a spot

    Choose any open spot on the MacBook.

  2. 02

    Pay

    One card payment through Stripe, no VAT added.

  3. 03

    Send your logo

    A transparent logo, right after paying. You'll see the exact size your spot needs.

  4. 04

    I review it

    I check your logo and details, then put your logo on the board. If anything needs a change, I'll email you.

  5. 05

    You're on the MacBook

    Your sticker goes on the lid. Once sales reach €2,500, it comes with me to Slush.

Every spot includes

  • Your logo physically placed on my MacBook
  • Placement throughout Slush Helsinki, once sales reach €2,500
  • An individual sponsor introduction on my social media
  • Inclusion in the campaign content
  • Your logo on this site's sponsor wall
  • A link to your company website
  • Exclusive ownership of your position

One-time payment via Stripe, no VAT added · for businesses only · non-refundable, even if the trip doesn't happen · no guaranteed impressions, views, leads or sales. By claiming a spot you accept the sponsorship terms.

Sold so far

€0 / €10,000

€2,500 unlocks the trip to Slush

Claimed
0/12
Left
12
Funded
0%

Each bar is one spot, sized by price

The question

“Can I sell enough ad spots on my MacBook to get to Slush Helsinki?”

Live answer:€0 of €2,500/Not yet. The lid is still empty.

Gergő Iván, the person carrying the MacBook
00 · GergőNot for sale

Who's asking

Hi, I'm Gergő

I'm a Hungarian entrepreneur. I write an AI newsletter, and I have 9K+ followers on LinkedIn.

This MacBook is my newest experiment, and I'm documenting every step of it.

Everyone is selling ad space on their MacBook right now.

So I decided to do it too.

The difference?

Mine has to pay its own way to Slush

12 sponsorship spots on the back of my Midnight MacBook Air M4, €10,000 for the whole lid. Selling all of it is the goal.

Once sales reach €2,500, the trip is paid for: the MacBook comes with me to Slush Helsinki (Nov 18–19), and I show it to as many people there as I can.

12
Sponsorship spots
€10,000
The goal · the whole lid
€2,500
Unlocks the trip to Slush
Helsinki
Slush · Nov 18–19, 2026

What every sponsor gets

Your logo
on the road to Helsinki

Every spot gets the same package. The price depends only on the spot's size and position on the lid.

  • 01Physical

    On the real MacBook

    A physical sticker of your logo, in your exact position, on my Midnight MacBook Air M4.

  • 02In person

    Carried through Slush

    Once sales reach €2,500, I carry and use this MacBook throughout Slush Helsinki (Nov 18–19) and show it to as many people as I can.

  • 03Social

    Your own introduction

    Each sponsor gets their own introduction on my social media.

  • 04Content

    Part of the story

    Your brand is part of the campaign content as the lid fills up, spot by spot.

  • 05Website

    Listed here, linked

    Your logo on the digital MacBook and the sponsor wall, linked to your website.

  • 06Exclusive

    Exclusively yours

    One brand per position. Once you claim a spot, nobody else can buy it.

No guaranteesI don't promise impressions, views, leads or sales, and the trip to Slush only happens once sales reach €2,500. You're paying for a physical spot on the MacBook and a place in the campaign content.

The content series

This becomes
a series

I'm documenting the experiment from launch to the last day of Slush, whether the trip happens or not. The more episodes there are, the more often the lid and its logos are on camera.

  • TikTok
  • Instagram Reels
  • YouTube Shorts
  • Facebook
  • LinkedIn
  1. Ep 01Live now

    Launch

    The challenge goes live: 12 spots, €10,000 to sell, and €2,500 to get the MacBook to Slush.

  2. Ep 02Up next

    Sponsor reveals

    Each new sponsor gets their own reveal and introduction.

  3. Ep 03

    The lid fills up

    Updates as the MacBook goes from empty to fully branded, logo by logo.

  4. Ep 04

    Trip unlocked

    The moment sales hit €2,500 and the trip to Helsinki gets booked.

  5. Ep 05

    Sticker production

    Printing every logo and placing it on the real lid.

  6. Ep 06

    Travel to Helsinki

    Packing the sponsored MacBook and heading to Slush.

  7. Ep 07

    Live at Slush

    Carrying the MacBook around Slush and showing it to as many people as I can.

  8. Ep 08

    Wrap-up

    Whether the lid sold out, the whole story of the trip, and the next event.

The sponsor wall

On the lid

0 / 12 spots claimed

No sponsors yet

Your logo
could be first

The first sponsor also gets the first reveal in the series.

FAQ

Good questions

Something missing? Email me atsponsor@the10kmacbook.com

01What exactly am I buying?

One of 12 exclusive positions on the back of my Midnight MacBook Air M4. You get your logo as a physical sticker in that position, an individual sponsor introduction on my social media, a place in the campaign content, and a listing with your website link on this site. Once sales reach €2,500, the MacBook comes with me to Slush Helsinki (Nov 18–19, 2026), where I carry and use it and show it to as many people as I can. It doesn't include guaranteed impressions, views, leads or sales.

02Why €2,500 and €10,000?

€10,000 is the whole lid, all 12 spots, and selling all of it is the goal. €2,500 covers the trip to Slush, so that's when the trip is on. One Main Sponsor gets it there alone, or any mix of smaller spots does.

03What if sales don't reach €2,500?

I aim to reach it by Nov 11, a week before Slush, so I can book the trip. If it comes in later and I can still get a ticket, I'm going. If it doesn't happen, nothing else changes: your introduction still goes out, and your sticker stays on my MacBook and in my content until Slush is over. There are no refunds.The Slush trip

04Who can sponsor?

Businesses: companies, startups, freelancers and creators buying for their business. I don't accept crypto, adult or gambling companies.Who can buy a spot

05How does payment work?

Securely through Stripe (card, Apple Pay or Google Pay). Clicking an open spot takes you straight to Stripe's checkout page.

06Do I get an invoice? Is VAT added?

You get an electronic invoice to the billing details you enter at checkout. No VAT is added: I'm a VAT-exempt sole proprietor in Hungary (alanyi adómentes). If you're a VAT-registered business elsewhere in the EU, the reverse charge may apply.Price, payment and invoice

07Can I cancel or get a refund?

No, payments are final, whether or not the trip happens. If sales don't reach €2,500, Slush is cancelled or postponed, or I can't make it there, your social media introduction still goes out and your sticker stays on the MacBook until Slush is over. Then the lid is cleared.Cancellations and refunds

08What happens after payment?

Right after paying, you send me your logo, company name, website and a few details for your introduction. The page after checkout shows how, and your sticker's exact size. I review everything, put your logo on the board, print your sticker, put it on the MacBook and prepare your introduction. If anything needs a change, I'll email you.

09Where will my logo appear?

On the real MacBook in the position you bought, on the digital MacBook and the sponsor wall on this site (linked to your website), and in the campaign content whenever the MacBook is on camera.

10How long will it stay on the MacBook?

From the moment it's placed until the end of Slush (Nov 18–19, 2026), whether or not the trip happens. Then the lid is cleared, and I announce the next event on my social media.

11Will my brand be featured on social media?

Yes. Every sponsor gets an individual introduction on my social media, and the MacBook with your logo on it appears in the campaign content: launch, reveals, progress updates, sticker production and, once the trip is on, Helsinki and Slush itself. I don't guarantee view or impression numbers.

12What logo format should I provide?

A logo with a transparent background, as PNG, WebP or SVG, up to 4 MB. It goes straight onto the dark Midnight lid, so a white or light version works best, and SVG prints sharpest. After paying, you'll see your sticker's exact size in millimetres and the pixels your file needs.

13Can competitors sponsor the same MacBook?

Every position is exclusive: one brand per spot, and nobody can buy yours once it's claimed. If category exclusivity matters to you, email me before you buy.

14What happens when all spots sell out?

Then the goal is reached: the whole back of the MacBook is sold, €10,000. The board on this page shows all 12 sponsors, and the story continues with sticker production, the trip to Helsinki and Slush itself.

15Is this affiliated with Apple or Slush?

No. This is an independent sponsorship project. It is not affiliated with or endorsed by Apple or Slush. The Main Sponsor sticker covering the Apple-logo area doesn't imply any connection with Apple.

12 of 12 spots left · €2,500 to unlock Helsinki

Get your logo
on the MacBook
going to Helsinki