Web Summit Lisbon · Nov 9–12Live challenge · Web Summit Lisbon · Nov 9–12, 2026
Starts in
Your brandMy MacBookDestination: Web Summit
I'm selling the back of my MacBook as 12 ad spots, €10,000 for the whole lid. At €2,500 in sales, it comes with me to Web Summit Lisbon.I'm selling the back of my MacBook as ad space: 12 spots, €10,000 for the whole lid. At €2,500 in sales, it comes with me to Web Summit Lisbon, one of Europe's biggest tech conferences.
12 spots from €500 to €2,500
Tap an open spot to go straight to checkoutClick an open spot to go straight to secure checkout
How it works
01
Pick a spot
Choose any open spot on the MacBook.
02
Pay
One card payment through Stripe, no VAT added.
03
Send your logo
A transparent logo, right after paying. You'll see the exact size your spot needs.
04
I review it
I check your logo and details, then put your logo on the board. If anything needs a change, I'll email you.
05
You're on the MacBook
Your sticker goes on the lid. Once sales reach €2,500, it comes with me to Web Summit.
Every spot includes
Your logo physically placed on my MacBook
Placement throughout Web Summit Lisbon, once sales reach €2,500
An individual sponsor introduction on my social media
Inclusion in the campaign content
Your logo on this site's sponsor wall
A link to your company website
Exclusive ownership of your position
One-time payment via Stripe, no VAT added · for businesses only · non-refundable, even if the trip doesn't happen · no guaranteed impressions, views, leads or sales. By claiming a spot you accept the sponsorship terms.
Sold so far
€0/ €10,000
€2,500 unlocks the trip to Web Summit
Claimed
0/12
Left
12
Funded
0%
Each bar is one spot, sized by priceTrip target: Nov 2
The question
“Can I sell enough ad spots on my MacBook to get to Web Summit Lisbon?”
Live answer:€0 of €2,500/Not yet. The lid is still empty.
00 · GergőNot for sale
Who's asking
Hi, I'm Gergő
I'm a Hungarian entrepreneur. I write an AI newsletter, and I have 9K+ followers on LinkedIn.
This MacBook is my newest experiment, and I'm documenting every step of it.
Everyone is selling ad space on their MacBook right now.
So I decided to do it too.
The difference?
Mine has to pay its own way to Web Summit
12 sponsorship spots on the back of my Midnight MacBook Air M4, €10,000 for the whole lid. Selling all of it is the goal.
Once sales reach €2,500, the trip is paid for: the MacBook comes with me to Web Summit Lisbon (Nov 9–12), and I show it to as many people there as I can.
12
Sponsorship spots
€10,000
The goal · the whole lid
€2,500
Unlocks the trip to Web Summit
Lisbon
Web Summit · Nov 9–12, 2026
What every sponsor gets
Your logo on the road to Lisbon
Every spot gets the same package. The price depends only on the spot's size and position on the lid.
01Physical
On the real MacBook
A physical sticker of your logo, in your exact position, on my Midnight MacBook Air M4.
02In person
Carried through Web Summit
Once sales reach €2,500, I carry and use this MacBook throughout Web Summit Lisbon (Nov 9–12) and show it to as many people as I can.
03Social
Your own introduction
Each sponsor gets their own introduction on my social media.
04Content
Part of the story
Your brand is part of the campaign content as the lid fills up, spot by spot.
05Website
Listed here, linked
Your logo on the digital MacBook and the sponsor wall, linked to your website.
06Exclusive
Exclusively yours
One brand per position. Once you claim a spot, nobody else can buy it.
No guaranteesI don't promise impressions, views, leads or sales, and the trip to Web Summit only happens once sales reach €2,500. You're paying for a physical spot on the MacBook and a place in the campaign content.
The content series
This becomes a series
I'm documenting the experiment from launch to the last day of Web Summit, whether the trip happens or not. The more episodes there are, the more often the lid and its logos are on camera.
TikTok
Instagram Reels
YouTube Shorts
Facebook
LinkedIn
Ep 01Live now
Launch
The challenge goes live: 12 spots, €10,000 to sell, and €2,500 to get the MacBook to Web Summit.
Ep 02Up next
Sponsor reveals
Each new sponsor gets their own reveal and introduction.
Ep 03
The lid fills up
Updates as the MacBook goes from empty to fully branded, logo by logo.
Ep 04
Trip unlocked
The moment sales hit €2,500 and the trip to Lisbon gets booked.
Ep 05
Sticker production
Printing every logo and placing it on the real lid.
Ep 06
Travel to Lisbon
Packing the sponsored MacBook and heading to Web Summit.
Ep 07
Live at Web Summit
Carrying the MacBook around Web Summit and showing it to as many people as I can.
Ep 08
Wrap-up
Whether the lid sold out, the whole story of the trip, and the next event.
The sponsor wall
On the lid
0 / 12 spots claimed
No sponsors yet
Your logo could be first
The first sponsor also gets the first reveal in the series.
One of 12 exclusive positions on the back of my Midnight MacBook Air M4. You get your logo as a physical sticker in that position, an individual sponsor introduction on my social media, a place in the campaign content, and a listing with your website link on this site. Once sales reach €2,500, the MacBook comes with me to Web Summit Lisbon (Nov 9–12, 2026), where I carry and use it and show it to as many people as I can. It doesn't include guaranteed impressions, views, leads or sales.
02Why €2,500 and €10,000?
€10,000 is the whole lid, all 12 spots, and selling all of it is the goal. €2,500 covers the trip to Web Summit, so that's when the trip is on. One Main Sponsor gets it there alone, or any mix of smaller spots does.
03What if sales don't reach €2,500?
I aim to reach it by Nov 2, a week before Web Summit, so I can book the trip. If it comes in later and I can still get a ticket, I'm going. If it doesn't happen, nothing else changes: your introduction still goes out, and your sticker stays on my MacBook and in my content until Web Summit is over. There are no refunds.The Web Summit trip
04Who can sponsor?
Businesses: companies, startups, freelancers and creators buying for their business. I don't accept crypto, adult or gambling companies.Who can buy a spot
05How does payment work?
Securely through Stripe (card, Apple Pay or Google Pay). Clicking an open spot takes you straight to Stripe's checkout page.
06Do I get an invoice? Is VAT added?
You get an electronic invoice to the billing details you enter at checkout. No VAT is added: I'm a VAT-exempt sole proprietor in Hungary (alanyi adómentes). If you're a VAT-registered business elsewhere in the EU, the reverse charge may apply.Price, payment and invoice
07Can I cancel or get a refund?
No, payments are final, whether or not the trip happens. If sales don't reach €2,500, Web Summit is cancelled or postponed, or I can't make it there, your social media introduction still goes out and your sticker stays on the MacBook until Web Summit is over. Then the lid is cleared.Cancellations and refunds
08What happens after payment?
Right after paying, you send me your logo, company name, website and a few details for your introduction. The page after checkout shows how, and your sticker's exact size. I review everything, put your logo on the board, print your sticker, put it on the MacBook and prepare your introduction. If anything needs a change, I'll email you.
09Where will my logo appear?
On the real MacBook in the position you bought, on the digital MacBook and the sponsor wall on this site (linked to your website), and in the campaign content whenever the MacBook is on camera.
10How long will it stay on the MacBook?
From the moment it's placed until the end of Web Summit (Nov 9–12, 2026), whether or not the trip happens. Then the lid is cleared, and I announce the next event on my social media.
11Will my brand be featured on social media?
Yes. Every sponsor gets an individual introduction on my social media, and the MacBook with your logo on it appears in the campaign content: launch, reveals, progress updates, sticker production and, once the trip is on, Lisbon and Web Summit itself. I don't guarantee view or impression numbers.
12What logo format should I provide?
A logo with a transparent background, as PNG, WebP or SVG, up to 4 MB. It goes straight onto the dark Midnight lid, so a white or light version works best, and SVG prints sharpest. After paying, you'll see your sticker's exact size in millimetres and the pixels your file needs.
13Can competitors sponsor the same MacBook?
Every position is exclusive: one brand per spot, and nobody can buy yours once it's claimed. If category exclusivity matters to you, email me before you buy.
14What happens when all spots sell out?
Then the goal is reached: the whole back of the MacBook is sold, €10,000. The board on this page shows all 12 sponsors, and the story continues with sticker production, the trip to Lisbon and Web Summit itself.
15Is this affiliated with Apple or Web Summit?
No. This is an independent sponsorship project. It is not affiliated with or endorsed by Apple or Web Summit. The Main Sponsor sticker covering the Apple-logo area doesn't imply any connection with Apple.
